Digital TV IGRS module pull embedded heating needs, expectations of the industrialization of IGRS Working Group contributed to the de facto standard.
Standard stick has always been foreign giant enterprise IP strategy one of the most potent weapons. National standards for many industries both have been controlled by others and encountered difficulties. In aware of this, the Government had tried to lead in a number of key industry standards, but suffered from international vendors and standards organizations, pressures, and the “government standards” mode is reasonable also been questioned.
Last week, a government encouraged bottom-up business-led standards development model in China International Forum on Information Technology Standards to be formally proposed. This step is considered by many media companies in the standard key step in the strategic development. The IGRS standard has now come to the forefront of the world. China’s IT industry, the status of international standards, it may be rewritten IGRS success.
“Purely technical level of high standards is not necessarily the best standard, widely used standard is the real winner.” Fan Bo Yuan, vice mayor of Beijing, China last week, the International Forum on Information Technology Standards so that . He referred to “widely used” to some extent is the IGRS.
As the first self-initiated by the domestic enterprises to develop standards, IGRS in two years time has quickly entered the product from the conceptualization of stages. The IGRS Working Group, according to head of Sun Yuning introduction, IGRS’s success has attracted outside attention of giant-type chip companies, and standards required to join the working group. “I hope that IGRS will become the ultimate international standards.” Sun Yuning said.
Industrialization led to the de facto standard “standards is not an easy thing.” Sun Yuning, said in an interview, “according to foreign experiences, the general maturity of international standards to shape at least from the initial 5 years to 10 years . IGRS Working Group from the inception to now less than three years, but now has become a practical implementation of standards. in the enterprise level, the domestic has been a lot of different forms of IGRS products into volume production, and even has began to market some products. This standard-setting work itself is both an incentive and also a recognition. “and Sun Yuning say to each other is
Association Group COO Liu Jun recent channel conference in Hainan, recognized the application of embedded IGRS
Notebook And related products will become Lenovo’s one of the most important direction of development. “Can even be expected, Lenovo’s entire family of products will support IGRS application.” Lenovo Zhiqiang Dean said.
Digital TV opportunities hold this attitude is not just an association, it is not just limited to IT industry. IT companies and even relative relative “future” of the IGRS products, traditional household appliances enterprises have started preparing for the first time the market opportunities. According to IDC statistics, China’s existing 30 million per year
Taiwan Power Company As the machine’s new consumer demand, including 1 / 3 of the demand for high-end flat-panel TV locked, and in this part of the high-end users among them, there are nearly 1 / 3 of the users of information and information for the existence of relatively high demand . “This is the true sense of the potential users of digital TV.” Sun Yuning said, “IGRS module embedded digital television is already available in the market that this part of the market has begun to break the ice started.” Is calculated according to Sun Yuning, each year about 300 million digital TV into the home, which also failed to update the TV program the user into account. The TV is only the tip of the iceberg in the digital home. Opening of the Tech Expo this week the scene, built-in chip integration IGRS mobile communications, electronic door locks,
Streaming Media Play and many other applications, remote control IGRS has been in public. “With this remote, you can control all the appliances in your room and realize any features you want and even the unexpected.” 3C convergence potential business opportunities and industrial vibration when exactly will the extent to which there is no verdict However, all practitioners forces dare not ignore the existence of the field. Related applications in the field, IGRS standard working group is not the first nor the only one. However, the four main criteria in the current system, in addition to IGRS things, a system has no business with such a large base and user base. This is also the IGRS standard is becoming a key reason why the de facto standard.
Friction or as obstacles to business interests “standard is actually the result of a compromise.” Sun Yuning said that as participation in standards development are the main business, so this process will inevitably produce a variety of friction and disagreement.
Now days almost everyone has got a cell phone. There are around 4.5 billion mobile phones in the world. Compare that with around 1.5 billion internet users around the world. This should give you an idea about the cell phone marketing potential. Mobile phone marketing can be three times larger than internet marketing.
